// Frequenty Asked Questions //

Voiceover Talent

Successful voiceover talents like Janet Ault know that you need more than a good voice, talent, and skill in this industry; you also need to know how to promote yourself. One of the less glamorous but necessary aspects of being a voiceover talent is self-promoting and marketing. However, it separates those who aspire to have professional, successful careers from those who actually have them.

All prospective voiceover talent should have a good demo tape that provides a showcase of your best work. But you also have to get that demo to employers and agents; a demo must be heard in order to secure work opportunities. In order to achieve this, a voiceover talent has to send their demo to talent agents, advertising agencies, production companies, video producers, and potential employers. Any avenue that gets your name out there should be explored. That may include doing cold calls, emails, networking, and volunteering. Be sure to touch base with important contacts and avenues of business regularly. Also make sure you have a website so you're easy to find online; these days, being available on the Internet is as essential as, if not more than, having a traditional phone directory listing.

Voiceover talent should be in tune with the industry. Stay on top of trends and changes in business climate by reading trade publications - both local and national - special articles, and industry newsletters. And finally, while it's not required, having an agent is a good idea for a voiceover talent. Voice agents can get your demo in front of casting directors, negotiate contracts for you, and introduce you to industry professionals who can help grow your career. Not all agents will consider unsolicited demo submissions. If you are a new voiceover talent, be sure to do your research. Determine which agents take submissions and follow their guidelines.

	"Why would I write a testimonial about a woman who's talent is so broad (or is that a broad who is so talented?) that I haven't even begun to tap it as a Creative Director... a woman who sings, dances, talks in many tongues and funny voices and writes a pretty darn good email... a woman who always delivers, who possesses a rare combination of artistry and business sense and who ain't bad to look at on top of all of that..." Larry Hartstein Creative Director Great Scott! Productions