Commercial Jingles

Commercial jingles are brief slogans paired with melodies used on television and radio to augment and define a product's brand identity and cement it in consumer consciousnesses. Effective commercial jingles are memorable, catchy, and cute, and they have had a major impact on popular American society. People often become nostalgic about commercial jingles, sometimes remembering and humming them decades after the advertised goods have ceased production.

People are more receptive to music than they are to plain dialogue. Music can be a powerful influence on how consumers spend. It is effective at eliciting an emotional response and is easier to remember, and retention of commercial jingles is ten times faster than for a talk-only advertisement. People often block out commercials, but commercial jingles, by utilizing music, can overcome these mental barriers, getting people to sing or hum a catchy phrase they might otherwise have forgotten. They are especially effective in radio; commercial jingles fall into the musical niche that originally prompts people to turn to radio in the first place.

Effective commercial jingles are also an integral aspect of brand imaging. A well-produced jingle will convey a positive impression, positioning a business to make the maximum impact on consumers, enticing them to be enthusiastic and excited about specific products.

Businesses use commercial jingles to enhance the effectiveness of their advertising, realizing that they are a necessary component of staying competitive in the advertising-saturated environment of modern television and radio. Commercial jingles grab attention, are immediate brand identification, and make lasting impressions. In short, if a business doesn't employ their own commercial jingles, they are at a disadvantage against competitors that do.

Businesses seeking to develop jingles should use professional voiceovers like female voice talent Janet Ault to ensure they get a top notch product. Janet Ault has hundreds of voiceovers to her credit in all types of media in addition to jingles, including television, e-learning, corporate industrials, radio imaging, audio tours, store-casting, interactive kiosks, characters, and animation.

	"Why would I write a testimonial about a woman who's talent is so broad (or is that a broad who is so talented?) that I haven't even begun to tap it as a Creative Director... a woman who sings, dances, talks in many tongues and funny voices and writes a pretty darn good email... a woman who always delivers, who possesses a rare combination of artistry and business sense and who ain't bad to look at on top of all of that..." Larry Hartstein Creative Director Great Scott! Production