Choosing a Professional Voice Over Artist

There is much consideration to put into choosing a professional voice over artist for your advertisement. Things such as their level of training, educational background, experience, and credentials must all be looked at and measured with care. Professional voice talent can either make or break the success of your advertisement, so doing your research is of utmost importance.

Level of training for a voice over artist is one first major step in determining if they are right for your advertisement. It's true that anyone who has a voice and can speak can attempt to do a voice over, but that doesn't mean they have acquired the skill level it takes to make an advertisement believable. Professional voice talent will speak to the individual listener instead of speaking at them. They know how to build a real character and conversation that is filled with emotion while still maintaining a single focus. Overall, the listener should relate to the story that is being told on an emotional level and keep their attention.

Education is another important factor for every professional voice talent. A voice over artist with a decent education will have learned how to perform for the technical side of the business as well as the sales side of it. Professional voice talent knows the technicalities of recording a voice over, such as, backing off the microphone on louder moments, suppressing unstable mouth sounds, maintaining a good angle and distance from the microphone, and controlling the voice as to provide the clearest sound possible.

Experience and credentials are also both important when considering a voice over artist. Professional voice talent with extensive experience and credentials will have versatility and know how. In the long run their well roundedness will save you money and time.

	"Why would I write a testimonial about a woman who's talent is so broad (or is that a broad who is so talented?) that I haven't even begun to tap it as a Creative Director... a woman who sings, dances, talks in many tongues and funny voices and writes a pretty darn good email... a woman who always delivers, who possesses a rare combination of artistry and business sense and who ain't bad to look at on top of all of that..." Larry Hartstein Creative Director Great Scott! Production